7 Features of Great Law Firm Web Design
No great law firm website is identical to any other. Custom design that meets the specific needs of the firm’s existing and potential clients, as well as unique, informative, and engaging content, sets each high-performing attorneys’ website apart.
Still, following a handful of best design principles and including certain features will put any law firm’s website on the path to greatness. Here are seven must-haves the Legal EFX web development team recommends for each custom legal website design project.
Responsive design makes webpages work equally well on any internet-connected device, from a smartphone to a desktop computer with an oversized HD monitor. The web tools used to create responsive websites also simplify the processes of posting updates, maintaining online security, integrating social media, managing clients’ accounts, and collecting and analyzing user data.
Regularly posting entries to the law firm’s blog lets attorneys answer clients’ questions, go into detail about the types of cases they handle, and share thoughts on important court decisions and new laws. Blog posts also expand and extend the site, which increases its visibility to search engines like Google, Bing, and Yahoo.
Potential clients want to know how your firm’s lawyers have helped people with problems like theirs. Your former clients are the best, most-trusted sources of this information. When possible, record and share video testimonials on both your own site and across social media platforms like YouTube, Facebook, Twitter, and Google+.
Images and Videos
You cannot post text-only webpages. No one will stick around to read them. Images do more than improve aesthetics, though. And videos are much more than diversions. Both can be used to convey essential information in easy-to-understand formats. Similarly, both can include titles, captions, and meta text rich in keywords and key phrases that attract web visitors who find your site via search engines.
Search Engine Optimization
Placing pages from your law firm’s website in the first batch of search results requires more than repeating keywords and phrases repeatedly. In fact, search engine algorithms penalize the practice called “keyword stuffing.” At the same time, Google and its competitors reward readability. Great law firm websites factor in the necessity for professional copywriting or of letting only the best writers on staff handle blogging and other content-related tasks.
Links to Existing Content
Any given practice area, case result, attorney profile, client testimonial, or blog post page can present only so much information. Help visitors to your site learn as much as possible by linking to related content on other pages. Such internal links also increase the time a potential client spends on your site. The longer a person engages with your content, the more likely he or she is to become an actual client.
Contact Information Everywhere
Facilitate web visitor-to-client conversions by making it as simple as possible to schedule a consultation. Link to a dedicated online contact form in each new piece of content, include a Contact Us button in the standard header or footer for each webpage, and feature your phone number prominently.
Click here to put the Legal EFX web development team to work on your custom legal website design project.